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Counter [ Beauty ]/New Launch/email teardown

It's Jelly Season

How Counter [ Beauty ] built this send — a new launch email shipped as product hero on Thursday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Counter [ Beauty ]campaignPreheader: “Three shades. One Summer. Get Yours. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.65
Sent
Thu · 3pm
Format
Product hero
How this send compares
  • When Counter [ Beauty ] does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.67 for Counter [ Beauty ] vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Seasonal
Hero headline
HIGH GLOSS SUMMER
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Always glossy, never sticky”efficacy · unsubstantiated
  • “Hydrates and conditions lips”efficacy · unsubstantiated
  • “Perfect on its own or over lip color”efficacy · unsubstantiated
  • “Three universally flattering shades”efficacy · unsubstantiated
Products featured
  • High Gloss Jellies – Sorbetnew
  • High Gloss Jellies – Butterscotchnew
  • High Gloss Jellies – Éclairnew
  • Jellies Build Your Own 3-Packnew
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.