How Cravings by Chrissy Teigen built this send — a brand introduction email shipped as mixed / modular on Tuesday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.89 for Cravings by Chrissy Teigen vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Introduction
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Product Discovery
Hero headline
Welcome to Cravings!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Discover Cravings”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Loved in real kitchens”social proof · unsubstantiated
“I've needed a larger versatile pan and finally gave in. So happy I did, it's beautiful, non-stick, & just perfect. - Clarissa”social proof · unsubstantiated
Products featured
Baking Mixes
Cookware
Cookbooks
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.