How The House of Creed built this send — a online exclusives email shipped as editorial / long-form on Thursday at 5am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.58 for The House of Creed vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Online Exclusives
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Discover Your Exclusive Online Benefits
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$200
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.85
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
clickom.us.creedboutique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Unrivalled artisan perfume from The House of Creed”efficacy · unsubstantiated
“Complimentary samples with online orders”guarantee · substantiated
“Complimentary shipping on all US orders; complimentary 2 Day Delivery when you spend $425”guarantee · substantiated
“Luxury personalization — add an inscription or medallion to a fragrance bottle”ingredient · substantiated
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Kujola
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