How The House of Creed built this send — a bespoke discovery email shipped as mixed / modular on Monday at 5am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.58 for The House of Creed vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bespoke Discovery
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Find The Perfect Fragrance
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$200
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
37
Multi-CTA layout
Primary destination URL
clickom.us.creedboutique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Centuries of expertise from in-house artisans”ingredient · unsubstantiated
“Unrivalled quality”efficacy · unsubstantiated
Products featured
Aventusbestseller
Absolu Aventus
Millésime Impérialhero
Silver Mountain Water
Green Irish Tweed
Sample Set
3x10ml Gift Set
Kujola
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