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Crunchi/Clean Beauty/email teardown

Welcome to Crunchi!

How Crunchi built this send — a clean beauty email shipped as editorial / long-form on Tuesday at 6am, carrying a 15% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CrunchiflowPreheader: “Your exclusive free gift awaits! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Tue · 6am
Format
Editorial / long-form
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.75 for Crunchi vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Beauty
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Client Gift With Purchase
Hero headline
Welcome to Crunchi – Free Gentle Facial Cleanser + 15% off your first order
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “High-performance makeup and skincare meet uncompromising safety, ingredient transparency, and sustainable design.”ingredient · unsubstantiated
  • “Every formula is thoughtfully created with clinically proven ingredients and responsibly sourced materials.”efficacy · unsubstantiated
  • “EWG® Verified”ingredient · substantiated
  • “Leaping Bunny Certified, Cruelty Free”ingredient · substantiated
  • “Certified 4ocean® Ocean Plastic Neutral”sustainability · substantiated
  • “Award-Winning Makeup”ranking · unsubstantiated
Products featured
  • Gentle Facial Cleansernew
  • Sunlight Tinted Sunscreen SPF 30bestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.