How Cut Throat Club built this send — a gift voucher delivery email shipped as mixed / modular on Tuesday at 7am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
Voice warmth 0.60 for Cut Throat Club vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift Voucher Delivery
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Craftsmanship / Traditional Shaving
Hero headline
Your Voucher Has Been Generated
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“VIEW PRODUCTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: post purchase
07
Claims & products
Claims extracted
“Never going back to disposable razors. Best decision ever!”social proof · unsubstantiated
Products featured
Beginners Straight Razor Kit
Beginners Safety Razor Shaving Set
Cut Throat Razor / Shavette by Cut Throat Club
100 Single Edge Razor Blades by Cut Throat Club
Beginners Straight Razor By Cut Throat Club
Beard Straighteners
Klipette Nose & Ear Hair Trimmer
LUXE' Adjustable Safety Razor by Cut Throat Club
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.