How CYKLAR built this send — a new launch email shipped as product hero on Wednesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.60 for CYKLAR vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ingredient Education
Hero headline
NEW ARRIVAL: Soap on a Rope
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Formulated with gentle non-stripping surfactants, microexfoliants, and an AHA complex to reveal softer, smoother, more supple skin.”efficacy · unsubstantiated
“Syndet surfactants remove dirt, oil, and buildup without stripping skin of moisture.”ingredient · unsubstantiated
“Volcanic pumice provides physical exfoliation to remove dead skin cells and buildup.”ingredient · unsubstantiated
“AHA complex (malic, glycolic, and mandelic acids) improves skin tone and refines texture.”ingredient · unsubstantiated
“PHA (gluconolactone) provides gentle chemical exfoliation while hydrating.”ingredient · unsubstantiated
Products featured
Soap on a Rope Exfoliating Barnew
Soap on a Rope Setnew
Soap Box – Smokenew
Soap Box – Ambernew
Soap Box – Malachitenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.