Extended 24 hours: buy 100ml, get 15ml free Vetiver
How Czech & Speake built this send — a gift with purchase email shipped as product hero on Tuesday at 3pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.55 for Czech & Speake vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Seasonal Moment
Hero headline
Vetiver Vert. Everyone's wearing it this Wimbledon.
Emotional appeal
fear of missing out
Calendar moment
Wimbledon
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 12, 2001
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Vetiver Vert”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Everyone's wearing it this Wimbledon.”social proof · unsubstantiated
“The green scent of the season — smoked vetiver, crushed grass, sharp citrus.”ingredient · substantiated
Products featured
Vetiver Vert Eau de Parfum 100mlhero
Vetiver Vert Eau de Parfum 15ml
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.