How Dae built this send — a discount led email shipped as product hero on Monday at 5am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.78 for Dae vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Enjoy 10% Off Your First Order
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean, simple haircare for every hour of the dae”efficacy · unsubstantiated
“All of our products are Leaping Bunny certified”ingredient · substantiated
“Formulated without sulfates, phthalates, and synthetic colors”ingredient · unsubstantiated
“Clean ingredients are at the heart of everything we create”sustainability · unsubstantiated
Products featured
Cactus Fruit 3-in-1 Styling Cream - Mini$16bestseller
Hibiscus Wave Spray - Full-Size$30bestseller
Agave Dry Heat Protection Spray$30bestseller
Prickly Pear Hair Oil - Mini$20bestseller
Dae Signature Duo Set
Cactus Flower Leave-In Conditioner
Cactus Fruit 3-in-1 Styling Cream
Hibiscus Wave Spray - Full-Size (5 oz)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.