kujolaEnter app

Dae/Clinical Results/email teardown

Results you can see!

How Dae built this send — a clinical results email shipped as editorial / long-form on Friday at 5am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DaecampaignPreheader: “Smooth, nourish, shine & beyond! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.72
Sent
Fri · 5am
Format
Editorial / long-form
How this send compares
  • When Dae does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.78 for Dae vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Results You Can See
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
5am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Transparent + talc-free dry shampoo powder absorbs excess oil while extending styles and boosting volume”efficacy · unsubstantiated
  • “Pre-wash glossing treatment delivers brilliant shine, tames frizz and adds silky-smoothness”efficacy · unsubstantiated
  • “TikTok's favorite styling cream for smooth looks, shiny blowouts, and defined, natural curls”social proof · unsubstantiated
  • “No SLS, SLES, Parabens, Phthalates, Synthetic Colors”ingredient · substantiated
  • “Vegan”sustainability · substantiated
  • “Cruelty Free + Leaping Bunny Certified”sustainability · substantiated
Products featured
  • Fairy Duster Dry Shampoohero
  • Stargloss Shine Treatmenthero
  • Cactus Fruit 3-in-1 Styling Creamhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.