How Dapper Yankee built this send β a clean ingredients email shipped as plain-text on Wednesday at 8am, carrying a 18% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
18% off β 4.5 points shallower than the tracked set average of 22.5% (this brand averages 20.3% when it discounts).
Voice warmth 0.73 for Dapper Yankee vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Plain-text
Secondary: Mixed / modular
Secondary theme
Social Proof
Hero headline
Hey, Christian here π
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
18% off
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βPremium, small-batch grooming products with bold, memorable scents and ingredients that are actually good for your skinβingredient Β· unsubstantiated
β98% (implied from context β not explicitly stated in visible text; disregard)βsocial proof Β· unsubstantiated
Products featured
Bar Soap
Natural Deodorant
Beard Oil
Solid Cologne
Hair Care
Kujola
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