How Dapper Yankee built this send — a discount led email shipped as mixed / modular on Monday at 12pm, carrying a 25% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 20.3% when it discounts).
Voice warmth 0.73 for Dapper Yankee vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bundle Savings
Hero headline
250 Years of Freedom — Up To 25% Off
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Over 21% Off After Discount on Soap Bundle”efficacy · substantiated
“Over 25% Off After Discount on Beard Bundle”efficacy · substantiated
“Over 25% Off After Discount on Cologne Bundle”efficacy · substantiated
“98% (referenced in visible prices/codes context)”social proof · unsubstantiated
Products featured
Trojan City Soap Barhero
Soap Bundle
Beard Bundle
Cologne Bundle
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.