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Dapper Yankee/Discount Led/email teardown

Your 18% off code is inside!

How Dapper Yankee built this send — a discount led email shipped as mixed / modular on Tuesday at 8am, carrying a 18% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dapper YankeeflowPreheader: “Welcome to Dapper Yankee! Get your discount code inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
18% off
Voice warmth
0.75
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • 18% off — 4.5 points shallower than the tracked set average of 22.5% (this brand averages 20.3% when it discounts).
  • Voice warmth 0.73 for Dapper Yankee vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome
Hero headline
TAKE 18% OFF YOUR FIRST ORDER!
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
18% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Aluminum-Free Natural Deodorant”ingredient · unsubstantiated
  • “Made in the USA”ingredient · unsubstantiated
Products featured
  • Build Your Own Soap 6-Packbestseller
  • Dapper Prime Age Defy Full Routinehero
  • Wild Irish Deodorant
  • Arctic Blueberry Beard Oil
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.