How Dapper Yankee built this send — a discount led email shipped as product hero on Friday at 8am, carrying a 18% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dapper YankeeflowPreheader: “Save 18% on your 1st order, or go big with a bundle and save even more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
18% off
Voice warmth
0.75
Sent
Fri · 8am
Format
Product hero
How this send compares
18% off — 4.5 points shallower than the tracked set average of 22.5% (this brand averages 20.3% when it discounts).
Voice warmth 0.73 for Dapper Yankee vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
Take 18% Off Your First Order!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
18% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Absolutely love this company! Great soaps! Variety of scents and options. The customer service is top notch and the turn around time from once your order is placed to when it's delivered is unbelievable! It's the fastest turn around time of any soap company I've ordered from.”social proof · substantiated
“Made in the USA”ingredient · unsubstantiated
Products featured
Dapper Prime Age Defy Full Routinehero
Cocktail Soap Pack
Founders Favorite Soap Pack
Natural Deodorant
Beard & Shave Oil
Beard Balm
Shampoo Bar
Kujola
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