How Dapper Yankee built this send — a loyalty rewards education email shipped as plain-text on Tuesday at 8am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dapper Yankeeflow
Offer
Loyalty points
Voice warmth
0.65
Sent
Tue · 8am
Format
Plain-text
How this send compares
When Dapper Yankee does discount it averages 20.3% off — 2.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for Dapper Yankee vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Loyalty Rewards Education
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Earn more Points”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
Kujola
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