How Darphin Online built this send — a clinical results email shipped as mixed / modular on Wednesday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Darphin Onlineflow
Offer
15% off
Voice warmth
0.55
Sent
Wed · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.61 for Darphin Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome Offer
Hero headline
Radiant skin is waiting for you
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
“Darphin is guided by the pioneering spirit of a French kinesitherapist who transferred his knowledge of human anatomy and the morphology of aging to the skin”ingredient · unsubstantiated
Products featured
Éclat Sublime Dual Replenishing Treatment Essence
Éclat Sublime Dual Rejuvenating Micro-Serum
Éclat Sublime Youth Renewing Retinol Capsules
Éclat Sublime Rejuvenating Repair Cream
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.