How Darphin Online built this send — a gift with purchase email shipped as product hero on Sunday at 1pm, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Darphin Pariscampaign
Offer
30% off
Voice warmth
0.65
Sent
Sun · 1pm
Format
Product hero
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.61 for Darphin Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
This [redacted], Darphin Takes Care of Your Skin Differently
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$175
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
clicks.em.darphin.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A routine that adapts to you”efficacy · unsubstantiated
“All gifts together up to a $190 value”guarantee · unsubstantiated
Products featured
Eclat Sublime Youth Renewing Retinol Capsuleshero
Intral SPF 50 Environmental Lightweight Shield
Intral Skincare Collection (deluxe samples)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.