How Darphin Online built this send — a clinical results email shipped as product hero on Sunday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Darphin Pariscampaign
Offer
Gift with purchase
Voice warmth
0.60
Sent
Sun · 1pm
Format
Product hero
How this send compares
When Darphin Online does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for Darphin Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Results, not stickiness
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
clicks.em.darphin.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“+157% more hydration thanks to Hydra-Structure™ Technology, salicornia extract, and ceramide-boosting delivery”efficacy · substantiated
“Fast-absorbing, lightweight, and never sticky”efficacy · unsubstantiated
“Strengthens your moisture barrier while leaving a glowing, dewy finish”efficacy · unsubstantiated
“Salicornia extract and ceramide-boosting delivery”ingredient · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.