How Darphin Online built this send — a hydration routine email shipped as product hero on Thursday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Darphin Pariscampaign
Offer
30% off
Voice warmth
0.55
Sent
Thu · 1pm
Format
Product hero
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.61 for Darphin Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Hydration Routine
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
A structural Perspective on hydration.
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$275
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
clicks.em.darphin.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hydraskin works at the heart of the skin with continuous hydration technology.”efficacy · unsubstantiated
“The serum instantly plumps with moisture and replenishes.”efficacy · unsubstantiated
“The gel-cream helps balance without weighing skin down.”efficacy · unsubstantiated
“The rich cream wraps skin in lasting comfort.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.