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Davids Natural Toothpaste/Clinical Results/email teardown

meet Hydroxi™

How Davids Natural Toothpaste built this send — a clinical results email shipped as mixed / modular on Wednesday at 6am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Davids | premium oral carecampaignPreheader: “formulated for real enamel health ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.62 for Davids Natural Toothpaste vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
oral care that goes beyond brushing
Emotional appeal
trust
Calendar moment
Black Friday
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“browse Hydroxi™”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Hydroxi™ is powered by nano hydroxyapatite, the same mineral that makes up 97% of your enamel.”ingredient · unsubstantiated
  • “Provides minerals to the enamel — helps replenish enamel”efficacy · unsubstantiated
  • “Plugs passageways to the nerves — supports less reactivity”efficacy · unsubstantiated
  • “Fills microfissures in enamel — improves enamel texture”efficacy · unsubstantiated
  • “Naturally whitens — helps restore a brighter appearance”efficacy · unsubstantiated
  • “Biocompatible — compatible with tooth enamel”ingredient · unsubstantiated
  • “96% of customers satisfied (implied by visible 96% figure)”social proof · unsubstantiated
Products featured
  • Davids Hydroxi™ whitening+enamel health nano hydroxyapatite premium toothpaste / peppermint$11new
  • Davids Hydroxi™ sensitive+whitening nano hydroxyapatite premium toothpaste / peppermint$11new
  • Davids Hydroxi™ whitening+enamel health nano hydroxyapatite premium toothpaste / cinnamon$11new
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.