How Dazzle Dry built this send — a routine education email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.64 for Dazzle Dry vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Do you believe in love at first coat?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Dry in 5 minutes”efficacy · unsubstantiated
“7+ days wear”efficacy · unsubstantiated
“Powered by science”ingredient · unsubstantiated
“150+ colors in our range”efficacy · substantiated
“Quick-drying, long lasting, nontoxic, humane”ingredient · unsubstantiated
Products featured
Dazzle Dry System (Nail Prep + Base Coat + Lacquer + Top Coat + Revive)hero
Mini Kits
Mini Flights
Spa & Body (Renew, Restore, Scrub, Soak)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.