Deco Beauty / New Launch / email teardown
Haricot Vert x Deco Beauty is here π How Deco Beauty built this send β a new launch email shipped as product hero on Thursday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 9, 2026 From: Deco Beauty campaign Preheader: βur dreamhouse awaits!!! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When Deco Beauty does discount it averages 35.0% off β 12.5 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.91 for Deco Beauty vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Collaboration
Hero headline
Haricot Vert x Deco Beauty is here π
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email β no discount or incentive.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.15
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.95
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βCOLLECT THIS COLLABβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βLimited-edition sheet packed with the tiniest treasures to build your dreamhouse, one mani at a time.β ingredient Β· unsubstantiated βVegan & cruelty-free brandβ ingredient Β· unsubstantiated Products featured
Deco Beauty x Haricot Vert Nail Art Sticker Sheet new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Deco Beauty β All new launch emails β