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DECORTÉ/Gift With Purchase/email teardown

Complimentary 6-Piece Full-Size Ritual Gift with Purchase

How DECORTÉ built this send — a gift with purchase email shipped as mixed / modular on Wednesday at 11pm, carrying a $288 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DECORTÉcampaignPreheader: “Last Chance for $288 Value ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$288 off
Voice warmth
0.55
Sent
Wed · 11pm
Format
Mixed / modular
How this send compares
  • When DECORTÉ does discount it averages 26.3% off — 3.7 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.58 for DECORTÉ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Loyalty Rewards
Hero headline
Complimentary 6-Piece Full-Size Ritual Gift with Purchase
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$288 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jun 27, 2025
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “5-Star Customer Favorite Ritual”social proof · unsubstantiated
  • “Restore, repair and rejuvenate skin powered by our proprietary AQ neuroscience”efficacy · unsubstantiated
  • “$288 Value complimentary 6-piece full-size ritual gift”efficacy · unsubstantiated
Products featured
  • AQ Radiance 6-Piece Sethero
  • Liposome Advanced Repair Serum$50
  • Youth Power Advanced Essence$188
  • Liposome Advanced Essentials Set$80
  • Dream Team Set with Cosmetic Pouch
  • Moisture Liposome Mask
  • AQ Glow Brightening Ritual
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.