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DECORTÉ/Discount Led/email teardown

Friends & Family Event Final Hours

How DECORTÉ built this send — a discount led email shipped as mixed / modular on Thursday at 4pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DECORTÉcampaignPreheader: “Last Chance for Up to 30% Off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.50
Sent
Thu · 4pm
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 27.0% when it discounts).
  • Voice warmth 0.58 for DECORTÉ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Friends & Family Event — Final Hours: Up to 30% Off
Emotional appeal
fear of missing out
Calendar moment
Friends And Family
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 10, 2025
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Japanese Beauty Essentials”ingredient · unsubstantiated
  • “Hydra Clarity & Lift Dimension Collections — 30% Off”efficacy · unsubstantiated
  • “SourceTargeting™ Technology (Liposome Advanced Repair Serum)”ingredient · unsubstantiated
Products featured
  • Hydra Clarity Treatment Essence Waterhero
  • AQ Meliority Gift Sethero
  • Lift Dimension Eye Shadow
  • Moisture Liposome Mask
  • AQ Glow Brightening Ritual Set
  • Liposome Advanced Repair Serum$50bestseller
  • Youth Power Advanced Essence$188bestseller
  • Liposome Advanced Repair Cream$132bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.