How DECORTÉ built this send — a social following email shipped as mixed / modular on Friday at 3pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DECORTÉ does discount it averages 26.3% off — 3.7 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.58 for DECORTÉ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Following
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Discovery
Hero headline
Follow Us on Social
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$95
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Liposome Advanced Repair Serum — Time Released Multilamellar Liposomes with SourceTargeting™ Technology”ingredient · unsubstantiated
Products featured
Guasha Plate$44
Liposome Advanced Repair Serum$50
Liposome Advanced Repair Cream$132
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.