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DECORTÉ/Summer Makeup Trends/email teardown

Summer Makeup Trends

How DECORTÉ built this send — a summer makeup trends email shipped as product hero on Tuesday at 11pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DECORTÉcampaignPreheader: “Set Your Look for the Summer Heat ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.60
Sent
Tue · 11pm
Format
Product hero
How this send compares
  • When DECORTÉ does discount it averages 26.3% off — 3.7 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.58 for DECORTÉ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Summer Makeup Trends
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Summer Has Arrived! Upgrade your makeup routine with skincare-infused shades.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Iconic texture, effortless application, lasting wear.”efficacy · unsubstantiated
  • “Set your look for all day wear even on the hottest, humid days.”efficacy · unsubstantiated
  • “Lightweight, ultra-fine, silky powder”efficacy · unsubstantiated
  • “Long-lasting, radiant matte finish”efficacy · unsubstantiated
  • “Skincare-infused shades”ingredient · unsubstantiated
Products featured
  • Eye Glow Gem Skin Shadowhero
  • Loose Powder Translucent Setting Powder
  • Liposome Advanced Repair Serum$50
  • Youth Power Advanced Essence$188
  • Liposome Advanced Repair Cream$132
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.