⭐ Welcome to DECORTÉ: Get 15% OFF Your First Order ⭐
How DECORTÉ built this send — a japanese heritage & botanical ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: DECORTÉflow
Offer
15% off
Voice warmth
0.65
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 26.3% when it discounts).
Voice warmth 0.58 for DECORTÉ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Japanese Heritage & Botanical Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome Discount
Hero headline
Welcome to Decorté: Get 15% OFF Your First Order
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Trillions of Multilayered Microcapsules”ingredient · unsubstantiated
“Light-weight clean and vegan treatment”ingredient · unsubstantiated
“Skin looks smoother, firmer, more supple with a healthy radiance and youthful glow that lasts all day”efficacy · unsubstantiated
“2000 years of Japanese tradition and ancient practices transformed by cutting-edge research and technology”ingredient · unsubstantiated
“Best-selling formulas powered by botanicals for glowing and hydrated skin”efficacy · unsubstantiated
“Japan's Best Kept Beauty Secret”social proof · unsubstantiated
Products featured
Liposome Advanced Repair Serumhero
Prime Latte
Vita De Rêve Herbal Vitalizing Lotionbestseller
Puripotent Serum
AQ Collection
Eye Shadow
Kujola
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