DefineMe / Signature Scent Discovery / email teardown
Find your new signature scent π€ How DefineMe built this send β a signature scent discovery email shipped as mixed / modular on Friday at 7pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: DefineMe campaign Preheader: βWe've got a scent for every mood. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When DefineMe does discount it averages 19.5% off β 3.0 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.76 for DefineMe vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Signature Scent Discovery
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Ingredient Story
Hero headline
Find Your Signature
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βEXPLORE THE COLLECTIONβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βCrystal-infused formulasβ ingredient Β· unsubstantiated βEach DefineMe scent is crafted to match your vibeβ efficacy Β· unsubstantiated β93% (visible in email context)β social proof Β· unsubstantiated Products featured
Sofia Isabel Rami Clear Quartz Nearly Nude Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from DefineMe β All signature scent discovery emails β All Free shipping offers β