How DefineMe built this send β a discount led email shipped as product hero on Thursday at 2pm, carrying a $30 spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DefineMe does discount it averages 19.5% off β 3.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for DefineMe vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Spend Threshold
Hero headline
4TH OF JULY SALE
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
$30 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.50
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Ode to Cleo Eau de Parfum
Nearly Nude Eau de Parfum
Nearly Noon Eau de Parfum
Kahana Eau de Parfum
Lalawoo Eau de Parfum
Sofia Isabel Eau de Parfum
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.