How DefineMe built this send β a social proof email shipped as user-generated on Wednesday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DefineMe does discount it averages 19.5% off β 3.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for DefineMe vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Community Belonging
Hero headline
Real Reviews, Real Love.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ALLβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β93% satisfaction implied via 5-star reviewsβsocial proof Β· unsubstantiated
βReal reviews from real perfume lovers β five-star ratings on Lalawoo, Nearly Nude, and Kahanaβsocial proof Β· substantiated
Products featured
Lalawoobestseller
Nearly Nudebestseller
Kahanabestseller
Kujola
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