How DefineMe built this send β a clean ingredients / natural & vegan email shipped as product hero on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 19.5% when it discounts).
Voice warmth 0.76 for DefineMe vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients / Natural & Vegan
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Your scent journey starts here
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP 15% OFFβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βnatural, vegan, cruelty-free, and made with love in Californiaβingredient Β· unsubstantiated
βinfuse each one with good vibes (and some with actual crystals)βingredient Β· unsubstantiated
β93%βsocial proof Β· unsubstantiated
Products featured
Lalawoohero
Nearly Noon
DefineMe Fragrance Set
DefineMe Rollerball Collection
Kujola
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