How DefineMe built this send — a scent quiz email shipped as plain-text on Monday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DefineMe does discount it averages 19.5% off — 3.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for DefineMe vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Scent Quiz
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Personalization
Hero headline
What's your scent vibe? Let's find out
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
1
Single, focused CTA
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
7pm
Send type
campaign
One-off campaign
Kujola
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