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Dēpology/Clinical Results/email teardown

Last chance to get 10% off

How Dēpology built this send — a clinical results email shipped as mixed / modular on Wednesday at 1pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DēpologyflowPreheader: “Your gift expires at midnight ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.60
Sent
Wed · 1pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 23.4% when it discounts).
  • Voice warmth 0.61 for Dēpology vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Last chance to get 10% off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
1pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Dermatologist-approved formulas”efficacy · unsubstantiated
  • “Formulated with Argireline™ peptide to target wrinkles”ingredient · substantiated
  • “Dermatologically Tested”efficacy · unsubstantiated
  • “5 Star Skincare”ranking · unsubstantiated
  • “As seen in CNN Underscored, The Chalk Board, Well+Good, TZR, The List, People, InStyle”social proof · substantiated
  • “This TikTok-Viral Serum Sold out 10 Times (Well+Good)”social proof · substantiated
Products featured
  • Static Wrinkle Repair Duo
  • Deepcare+ Serum Infused Micro Dart Patches — Advanced Retinol Formulahero
  • Defender + Corrector Serum Duo
  • Face & Eye Peptide Firming Duo
  • Peptide Complex 10% Argireline Peptide Serumbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.