Our July 4th Sale Is Live, 40% off + an extra 10% 🎆
How Dēpology built this send — a discount led email shipped as product hero on Wednesday at 1pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dēpologycampaign
Offer
40% off
Voice warmth
0.55
Sent
Wed · 1pm
Format
Product hero
How this send compares
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 23.4% when it discounts).
Voice warmth 0.61 for Dēpology vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Ingredients
Hero headline
July 4th Sale Is Live — 40% off + an extra 10%
Emotional appeal
fear of missing out
Calendar moment
July 4th
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.