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Dēpology/Clinical Results/email teardown

Welcome to Dēpology ✨

How Dēpology built this send — a clinical results email shipped as product hero on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DēpologyflowPreheader: “10% off your first order 👉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 23.4% when it discounts).
  • Voice warmth 0.61 for Dēpology vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Customer Discount
Hero headline
Welcome to Dēpology — Bid fine lines farewell with 10% off your first order
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET 10% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Hydrates & reduces signs of aging”efficacy · unsubstantiated
  • “Boosts the effects of Micro Darts”efficacy · unsubstantiated
  • “Collagen is boosted dramatically, reducing the appearance of wrinkles”efficacy · unsubstantiated
  • “Fine lines & wrinkles appear smoother resulting in firmer, younger-looking skin”efficacy · unsubstantiated
  • “Contains Matrixyl® 3000”ingredient · substantiated
  • “This TikTok-Viral Serum Sold out 10 Times — Well+Good”social proof · substantiated
  • “The Best Argireline Serums, According to Dermatologists — People”social proof · substantiated
  • “Fast-Acting Treatment to Everyone Who Complains About Wrinkles — InStyle”social proof · substantiated
  • “As seen in CNN Underscored, The Chalk Board, Well+Good, TZR, The List”social proof · substantiated
Products featured
  • Matrixyl® 3000 Collagen Serumhero
  • Peptide Complex 10% Wrinkle Defense Serum
  • Deepcare+ Serum-Infused Micro Dart Patches
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.