How DERMA E built this send — a discount led email shipped as product hero on Friday at 5pm, carrying a 40% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: DERMA EcampaignPreheader: “Shop The Derma E Fourth Of July Sale: Get $15 Off $50+, $25 Off $75+ & $40 Off $100+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
40% off
Voice warmth
0.55
Sent
Fri · 5pm
Format
Product hero
How this send compares
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
Voice warmth 0.57 for DERMA E vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Loyalty Points
Hero headline
DERMA E 4th of July Sale: $40 Off with Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get $15 Off $50+, $25 Off $75+ & $40 Off $100+”guarantee · substantiated
“Create your account today to activate loyalty points and get FREE skin care”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.