How DERMA E built this send — a discount led email shipped as product hero on Tuesday at 5pm, carrying a 40% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: DERMA EcampaignPreheader: “Save $40 on $100+, $25 on $75+, or $15 on $50+. Use code [redacted] for the biggest savings before time runs out. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
40% off
Voice warmth
0.55
Sent
Tue · 5pm
Format
Product hero
How this send compares
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
Voice warmth 0.57 for DERMA E vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Anti Aging Skincare
Hero headline
DERMA E 4th of July Sale — Get Up to $40 OFF
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.