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DERMA E/Discount Led/email teardown

🚨 Last Chance: Prime Day Up to 35% Off Ends Today ⏳

How DERMA E built this send β€” a discount led email shipped as product hero on Friday at 5pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DERMA EcampaignPreheader: β€œClean, Clinically Proven Skincareβ€”dermatologist recommended. Shop now before it’s gone. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
35% off
Voice warmth
0.65
Sent
Fri Β· 5pm
Format
Product hero
How this send compares
  • 35% off β€” 12.5 points deeper than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
  • Voice warmth 0.57 for DERMA E vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Clinical Results
Hero headline
πŸ”₯ Last Chance: Prime Day up to 35% Off Ends Today ⏳
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
35% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œClean, Clinically Proven Skincare”efficacy Β· unsubstantiated
  • β€œDermatologist recommended”ingredient Β· unsubstantiated
  • β€œMy skin feels so soft! Smooth like butter!”social proof Β· substantiated
  • β€œI've been using this for over 2 years now and have gotten several compliments on how great my skin looks.”social proof Β· substantiated
Products featured
  • Microdermabrasion Scrubbestseller
  • Stem Cell Eye Lifting Treatmentbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.