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DERMA E/Discount Led/email teardown

Prime Day Is Here 🛒: Up to 35% Off Skin Essentials ✨

How DERMA E built this send — a discount led email shipped as product hero on Thursday at 5pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DERMA EcampaignPreheader: “Clean, Clinically Proven Skincare—dermatologist recommended. Shop now before it’s gone. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
35% off
Voice warmth
0.55
Sent
Thu · 5pm
Format
Product hero
How this send compares
  • 35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
  • Voice warmth 0.57 for DERMA E vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Prime Day Is Here 🛒: Up to 35% Off Skin Essentials ✨
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% reported more hydrated skin”efficacy · substantiated
  • “94% saw improvement in dark spots”efficacy · substantiated
  • “Clean, Clinically Proven Skincare”ingredient · unsubstantiated
  • “Dermatologist recommended”social proof · unsubstantiated
Products featured
  • Ultra Hydrating Antioxidant Day Creambestseller
  • Vitamin C Intense Night Creambestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.