Dermalogica / Gift With Purchase / email teardown
FINAL REMINDER! No extensions. 7 gifts end tonight. How Dermalogica built this send — a gift with purchase email shipped as mixed / modular on Wednesday at 2am, carrying a $177 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Dermalogica campaign Preheader: “Your biggest gift haul of the season ends tonight. Claim 7 FREE gifts (up to $177 value) before midnight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Dermalogica does discount it averages 20.5% off — 2.0 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Dermalogica vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Spend Threshold / Buy More Get More
Hero headline
BUY MORE, GET MORE — Claim 7 FREE gifts (up to $177 value) before midnight
Emotional appeal
fear of missing out
Calendar moment
Friends And Family
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Wed, Jun 24, 2026
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Up to $177 gift value with qualifying purchase” efficacy · unsubstantiated “Covered by HSA/FSA (Dynamic Skin Recovery SPF 50, Acne Clearing Skin Wash)” ingredient · substantiated “Fast + free shipping on all orders” guarantee · unsubstantiated Products featured
Dynamic Skin Recovery SPF 50 $129hero Circular Hydration Serum $99 Acne Clearing Skin Wash $73 Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Dermalogica → All gift with purchase emails → All Gift with purchase offers → Friends And Family sends →