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Dermalogica/Free Shipping/email teardown

Free shipping on EVERYTHING💙

How Dermalogica built this send — a free shipping email shipped as product hero on Thursday at 1pm, carrying a 20% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DermalogicacampaignPreheader: “2 days only to ship your entire cart for FREE 🚚 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.55
Sent
Thu · 1pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.5% when it discounts).
  • Voice warmth 0.64 for Dermalogica vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
enjoy free shipping
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$20
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SET”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Double cleanse purifies without stripping, supports better skin care absorption”efficacy · unsubstantiated
  • “Precleanse melts makeup, SPF + debris”efficacy · unsubstantiated
  • “Pro-Collagen Banking Water Cream clinically proven to boost collagen by 44% + elastin by 56%”efficacy · substantiated
  • “Collagen/elastin claim based on in vitro testing versus untreated skin”ingredient · substantiated
Products featured
  • Double Cleanse Set$78hero
  • Special Cleansing Gel
  • Precleanse
  • Pro-Collagen Banking Water Creamnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.