"I have to hide it from my husband because he loves it too!"
How Dermalogica built this send — a social proof email shipped as mixed / modular on Thursday at 2am, carrying a 21% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: DermalogicacampaignPreheader: “If he's using yours, it's time for his own. Save 21% with a full face + body set. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
21% off
Voice warmth
0.72
Sent
Thu · 2am
Format
Mixed / modular
How this send compares
21% off — 1.5 points shallower than the tracked set average of 22.5% (this brand averages 20.5% when it discounts).
Voice warmth 0.64 for Dermalogica vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Routine Education
Hero headline
transform his shower
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
21% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$20
Urgency
None
Expires Fri, Jun 26, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SET”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“easy 3-step system features body wash, in-shower exfoliation + daytime hydration”efficacy · unsubstantiated
“My husband and I love this body wash! We won't use anything else. – Christina, Verified Customer”social proof · substantiated
“love the gentle exfoliant and the glow it gives. my husband started using and loves, too. – Christine, Verified Customer”social proof · substantiated
“It is great! Now I have to hide it from my husband because he loves it too! – Kristen, Verified Customer”social proof · substantiated
“Save 21% with a full face + body set”efficacy · unsubstantiated
Products featured
Men's Daily Face + Body Sethero
Conditioning Hand + Body Washbestseller
Daily Microfoliantbestseller
Dynamic Skin Recovery SPF 50bestseller
Kujola
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