It's World Skin Health Day π We're shipping all orders FREE
How Dermalogica built this send β a free shipping email shipped as editorial / long-form on Wednesday at 1pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Dermalogica does discount it averages 20.5% off β 2.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Dermalogica vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Happy World Skin Health Day β enjoy free shipping on all orders
Emotional appeal
trust
Calendar moment
World Skin Health Day
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$20
Urgency
Deadline-led
Expires Sun, Jul 12, 2026
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βBacked by 40+ years of skin expertiseβefficacy Β· unsubstantiated
βProfessional-grade skin care, formulated by the experts at the International Dermal Instituteβingredient Β· substantiated
βRecommended by Tara Vasques, licensed skin therapist, 14 years at Dermalogicaβsocial proof Β· substantiated
βDaily Microfoliant: gentle enough for daily use but effective enough that you'll see the difference in your skin's texture within a weekβefficacy Β· unsubstantiated
βSpecial Cleansing Gel: soap-free, gentle, won't strip your skin even if you're sensitiveβefficacy Β· unsubstantiated
Products featured
Precleanse
Special Cleansing Gel
Daily Microfoliant
Kujola
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