Dermalogica / Gift With Purchase / email teardown
NEW mini gua sha charm + 4 minis π« (Min. $150) How Dermalogica built this send β a gift with purchase email shipped as product hero on Wednesday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: Dermalogica campaign Preheader: βClaim up to 5 FREE gifts with purchaseβlimited supply! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
When Dermalogica does discount it averages 20.5% off β 2.0 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Dermalogica vs 0.70 across the set β a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skincare
Hero headline
free 5-piece gift β receive 4 free minis of your choice + gua sha charm on $150+
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βCLAIM NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βDaily Microfoliant reveals brighter, smoother skinβ efficacy Β· unsubstantiated βDynamic Skin Sculptor visibly firms and sculpts skinβ efficacy Β· unsubstantiated βDynamic Skin Recovery SPF 50 hydrates, firms + shields skinβ efficacy Β· unsubstantiated Products featured
Daily Microfoliant hero Dynamic Skin Sculptor Dynamic Skin Recovery SPF 50 Mini Gua Sha Charm new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Dermalogica β All gift with purchase emails β All Gift with purchase offers β Summer kickoff sends β