How Co built this send — a routine education email shipped as mixed / modular on Tuesday at 8am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dermalogica UK LtdflowPreheader: “Thanks for subscribing!”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Tue · 8am
Format
Mixed / modular
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
welcome to your best skin ever
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$40
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“professional skin care with innovation and education at our core”efficacy · unsubstantiated
“tried-and-true favourites that deliver healthy, glowing skin every day”efficacy · unsubstantiated
“your skin is as unique as your fingerprints”ingredient · unsubstantiated
Products featured
Precleansebestseller
Special Cleansing Gelbestseller
Daily Microfoliantbestseller
BioLumin-C Serumbestseller
Dynamic Skin Recovery SPF50bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.