How Dermasport built this send — a giveaway / free product email shipped as editorial / long-form on Tuesday at 10am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.73 for Dermasport vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Giveaway / Free Product
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Welcome To Brand
Hero headline
Free Sunscreen for a Year? Yes, Please!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Expires Invalid Date
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE DERMASPORT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“high-performance SPF”efficacy · unsubstantiated
Products featured
Sunscreen of your choice (one-year supply)hero
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.