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Dermasport/Clinical Performance Skincare For Athletes/email teardown

Welcome to Dermasport

How Dermasport built this send — a clinical performance skincare for athletes email shipped as mixed / modular on Tuesday at 10am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DermasportflowPreheader: “created by dermatologists, trusted by olympians ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Tue · 10am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.73 for Dermasport vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clinical Performance Skincare For Athletes
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof / Trusted By Olympians
Hero headline
Welcome to the team
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Created by dermatologists, trusted by Olympians”social proof · substantiated
  • “Water-and-sweat resistant”efficacy · substantiated
  • “Formulated to withstand sweat, sun and everything in-between”efficacy · unsubstantiated
  • “Broad Spectrum SPF 50, Water Resistant (80 min)”efficacy · substantiated
  • “Reef-safe + vegan”sustainability · unsubstantiated
  • “Trusted by Nathan Adrian – 8x Olympic Medalist (5x Gold), Team USA Swimming”social proof · substantiated
  • “Trusted by Elizabeth Beisel – 2x Olympic Medalist, Team USA Swimming”social proof · substantiated
Products featured
  • Complete Kithero
  • Clear Body SPF 50 Sunscreen Spray
  • Mineral Body SPF 30 Sunscreen Spray
  • Facial Moisturizer
  • Facial Sunscreen SPF 50
  • Gentle Facial Cleanser
  • Eye Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.