How Dermelect Cosmeceuticals built this send — a peptide ingredient email shipped as product hero on Thursday at 2pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Dermelect Cosmeceuticals does discount it averages 22.3% off — 0.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Dermelect Cosmeceuticals vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Peptide Ingredient
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
One Ingredient. Endless Potential.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$35
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Supercharged with six multi-peptides to visibly improve the look of fine lines, puffiness, and loss of firmness”efficacy · unsubstantiated
“Women's Health Beauty Awards 2025”ranking · substantiated
“NewBeauty Award Winner 2024”ranking · substantiated
“Cruelty Free”sustainability · substantiated
“'Bottom of the Jar' Guarantee – hassle-free returns”guarantee · unsubstantiated
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XL Lash Volumizer
Revitalite Eyelid & Dark Circle Corrector
Ultra Nail Strengthening System
Clean & Care Nail Renewal Kit
Launchpad Peptide Infused Nail Strengthener
High Maintenance Peptide Infused Instant Nail Thickener
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.