How Dermelect Cosmeceuticals built this send — a routine education email shipped as product hero on Tuesday at 2pm, carrying a 17% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dermelect CosmeceuticalscampaignPreheader: “The 2-Step Routine for Ageless Eyes & Lips.”
Offer
17% off
Voice warmth
0.65
Sent
Tue · 2pm
Format
Product hero
How this send compares
17% off — 5.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.65 for Dermelect Cosmeceuticals vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
One Kit = Two Superstars! The 2-Step Routine for Ageless Eyes & Lips.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
17% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUY BOTH & SAVE!”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Two superstar, multi-tasking treatments deliver a rich combination of peptides, skin brighteners, acids, and retinol to visibly smooth and plump the appearance of fine lines & wrinkles”efficacy · unsubstantiated
“The 5-in-1 eye treatment formulated to target puffy eyebags, under-eye wrinkling, dark circles, and hooded eyelids”efficacy · unsubstantiated
“Cruelty Free”sustainability · substantiated
“'Bottom of the Jar' Guarantee – hassle-free returns”guarantee · substantiated
Products featured
Revitalite Eyelid & Dark Circle Corrector Professional Strengthhero
Smooth Upper Lip Perioral Anti-Aging Treatment Professional Strengthhero
Professional Power Stars Eye + Lip Kit$89hero
Kujola
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