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Diego dalla Palma Milano/Welcome Gift Discount/email teardown

πŸ’Œ Il tuo regalo Γ¨ qui

How Diego dalla Palma Milano built this send β€” a welcome gift discount email shipped as mixed / modular on Tuesday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Diego dalla Palma MilanoflowPreheader: β€œIl mondo Diego dalla Palma ti aspetta ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$10 off
Voice warmth
0.75
Sent
Tue Β· 7am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.75 for Diego dalla Palma Milano vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Welcome Gift Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Discovery
Hero headline
Il tuo regalo di benvenuto: uno sconto di 10€
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$30
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œFAI IL TUO PRIMO ACQUISTO”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
trk.diegodallapalma.com
No UTM tagging detected
Tracking domain
β€”
ESP fingerprint Β· Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œProdotto makeup piΓΉ venduto in profumeria (Circana BeautyTrends, 2024)”ranking Β· substantiated
  • β€œMakeup, skincare, haircare professionali, formulati per garantirti performance elevate e risultati tangibili”efficacy Β· unsubstantiated
Products featured
  • FULLFACE SLIM STICK - Matita multiuso in stick viso-occhi-labbra$26bestseller
  • SIERO 6 - Trattamento rinforzante per crescita capelli e per cuoio capelluto$35bestseller
  • MYTOYBOY MASCARA - Mascara Extra Volume$31bestseller
  • Mascara Ciglione$29bestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.